excellent book., March 9, 2004
Matthew Schoenherr "schoenherr1"
(Big Rapids, MI United States) My prof,
probably A Reader from Rockford, assigned
this book as our cross cultural text book.
Definitely a good read. It completely changed
my point of view on many aspects of international
business, and made me more passionate about
An Alternative Textbook, October 12, 2001
Reviewer: A reader
I teach a college course on cross-cultural
business, and I have used this book as one
of my textbooks for the past 2 years. It
is an engaging, practical, non-theoretical,
hands-on description of the effect of culture
on business practices, with plenty of stories
from real-life people and pragmatic advice.
I assign a chapter a week, and there is
more than enough in 1 chapter to spend an
entire week of class on, even though the
chapters are not very long. My students