“If you want one year of prosperity,
grow grain. If you want ten years of prosperity,
grow trees. If you want 100 years of prosperity,
Executives’ cultural fluency is an essential
element of success for companies who are doing business
in China. Their success and profitability depend, to
a great extent, on the effectiveness of their managers
and executives who communicate, negotiate, and work
with Chinese business people, whether they are employees,
customers, suppliers or government organizations.
Today there are many culturally competent corporate
employees who have learned by doing and mainly though
trial and error. However, in these hyper competitive
times, most managers need to get things done faster
and demand to show results for themselves and those
they manage is increasing.
Many executives who travel to China enjoy themselves
and have no trouble accommodating the Chinese hospitality
and formality. But this rarely leads to a firm grasp
on the Chinese culture because they have only experienced
its surface. This may lead to working by trial and
error that creates inefficiencies, competitive disadvantages
and lost opportunities.
Hodge International Advisors, with its team of experts
in the U.S. and China, Provides Executives Cultural
Coaching in several formats to meet the companies’ needs
related to specific business objectives or issues.
HIA will customize the following programs to help you
improve your business effectiveness with China, while
saving you time and money.
Executive Cultural Coaching
CEOs, high-level executives and line managers will
benefit from our highly customized coaching developed
around achieving strategic goals as well measurable
Managers who lead dispersed teams or have direct reports
in China will learn how to motivate, delegate, resolve
conflict and evaluate their employees for best performance.
Relocating employees and their families will gain practical
knowledge about adjusting to their new country as
well as achieving their business objectives in the
new working environment. We customize our program
to accommodate expatriate families’ busy schedules
and to save the company time and money. We recommend
immediate post arrival coaching, followed with another
coaching session after 3 month. Please contact us
for a customized coaching curriculum.
Business Skills Training
Your employees will benefit from other cultural integration
training sessions including “Negotiation Skills”, “Teamwork”,
and “Communicating Effectively in the Work
Environment”. Each program is customized to
meet your company’s individual needs and specifications
China has grown at nearly 9 percent
per year on average since the early 1980s. It is
today the world’s
third biggest exporter and the largest recipient of
foreign direct investment—nearly $465 billion
in total between1995-2004.
-- Kent Harrington
Read Mr. Harrington's Recent Speech
For more information about our cultural coaching and
training sessions for China, contact us at 206-232-0501
Partners in China
About Mr. Joseph Borich
Borich is currently the Executive Director of
the Washington State China Relations Council.
Prior to this, Mr. Borich served in the US Foreign
Service from 1972 to 1997. In the Foreign Service,
he served under every US president from Nixon
to Clinton in a China-related capacity. His last
assignment was as US Consul General in Shanghai
from 1994 to 1997; he previously helped open
that Consulate General in 1980. He also served
as Director of the Taiwan Coordination Staff
in the Bureau of East Asian and Pacific Affairs
in the Department of State, and prior to that
as the last Deputy Chief of Mission in the former
U.S. Embassy in Mogadishu, Somalia.
At the Washington State China Relations Council,
Mr. Borich leads the only State-level association
dedicated solely to promoting trade, cultural
and academic relations between China, Hong Kong,
and the United States, representing over 200
corporate members such as Boeing, Microsoft,
Weyerhaeuser, Frank Russell Co., Costco, PACCAR
International, Starbucks Coffee, major ports,
banks, law firms, and other manufacturers, retailers,
and businesses in Washington State. Mr. Borich
travels to China frequently and he speaks Chinese.
About Sheida Hodge
Hodge, CEO of Hodge International Advisors, first
went to China on business 20 years ago as an
executive of GE Trading Company, where she worked
as an International Trader. Her work in China
involved qualifying factories and sourcing products
in support of GE’s counter trade/barter
agreement with China. When selling high-value
items such as jet engines, locomotives and cat
scans, GE offered to spend a certain percentage
of its sales to buy back products from China
and import them into the U.S. market.
Beginning in 1985, Ms. Hodge worked to develop
relationships with several Chinese government
organizations and manufacturing plants to learn
about their products, and sent them American-made
samples to help improve quality and marketability
of the Chinese products in the U.S. During the
spring of 1987, Ms. Hodge spent one month in
China visiting various factories, checking product
quality and negotiating pricing, quality and
terms with factory managers and government organizations.
In the ensuing years, while she started her
own consulting company, Ms. Hodge kept a keen
interest in China and worked to enhance her knowledge
and experience about Chinese business culture.
In the four years spanning from 2001 to 2004,
she visited Asia repeatedly and spent three weeks
in China during the spring of 2003, speaking
at different venues and conducting programs for
Chinese employees of multinational companies.
During the fall of 2005, Ms. Hodge joined a
group of corporate executives and government
officials on a trade mission to China, sponsored
by the Seattle Chamber of Commerce Trade Development
Alliance. Additionally, she spent several days
in Shanghai meeting with cross-cultural consultants
who offer their expertise to Hodge International
Programs in China
Hodge International Advisors Presents "Effective
Cross-Cultural Communication" in China
For more information about our cultural
coaching and training sessions for China, contact Sheida
Hodge at 206-232-0501 or firstname.lastname@example.org.